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What are the modes of airport and outdoor advertising

Advertising is a paid form of personal selling that promotes a brand, service or product. It is also known as the art of communication that promotes a particular product or service. Advertising as a tool of marketing communicates between the brand and the customer and hence acts as a bridge between the two. Advertising in India has become a trend or rather a fashion. Whether it’s a big company or a small one, advertisements have become an ideal means to promote its product or service.

Modes of outdoor advertising

Airport advertising: Considered as one the budget friendly mediums of promotion, airport advertising reaches its target audience easily and effectively. Airport advertising is low cost mode of advertising as compared to other means. Those people who are -on the go’ tend to spend quality time at the airport and it is one reason why airport advertising is one of the most effective means. Exclusive features about airport advertising include its high-glamour look, attention-grabbing duration, high-tech etc. Airport is a place where people from all across the world arrive or depart from, hence, this mode of promotion is one ideal means of advertising India to the rest of the world as well.

Outdoor advertising: Any mode of promotion that is carried out of home comes under outdoor advertising. There are various means of outdoor advertising that includes kiosks, jukeboxes, screens, billboards, sky-fliers, etc. This type or promotion requires a proper and planned budget and implementation of the same. This type of promotion is effective and result-orienting in nature. Various corporate sectors employ this means of advertisement to promote their products or services. Generally directed towards out of home audiences, this mode of promotion has been widely used by various advertisers and companies.

Outdoor advertising is also known as out of home advertising or OOH advertising. Since it is being carried out of home it is termed so. Out of home advertising or OOH advertising is totally different to print, internet or broadcast advertising. Digital signage is one of the popular means of OOH advertising. It is a form of electronic display that shows promotion and other messages for example projected images, plasma displays, LCD, LED etc. Other modes of out of home advertising include the following: Bus/ metro advertising Sky flyers Skywriting Transit media Neon signage Street furniture Out of home advertising requires a huge budget as compared to other means of promotion. The promotional activities of this type of advertisements also include a dedicated plan and implementations. Besides, it needs a good team of advertising professionals to carry on this type of promotion. With an unprecedented rise in consumerism and also with more and more brands coming up in the market, this mode of promotion is booming. Most of the offline advertising agencies use this promotional mode to endorse their client’s product or service. The future of this mode of advertisement is yet to take new shapes and influence many advertising firms.

What Are The Trends Of Airport And Out Of Home Advertising

There are different means, arts and tools of communication. Advertising is one such art of communication that bridges the gap between the product and the consumer.
Advertising promotes a particular product, idea or service to its target audience. There are different types or means of advertising. Advertisers deploy the right means of advertising as per their requirement.

For example a publishing house will deploy print medium to promote his product while a digital agency will use internet advertising to promote his product. However, under certain circumstances various advertising means may be inter-dependent to one another as per requirements. For example publishing houses take help of digital agencies for online promotion of their product or service.

Advertising is generally classified as online advertising, outdoor advertising, print advertising, broadcast advertising etc. There are various means of outdoor advertising, out of which airport advertising is becoming popular day by day. Airport advertising is considered one of the newest means of outdoor advertising. Because of its effective reach, this type of outdoor advertising has become quite popular and been widely carried on during recent times.

Trends of Airport advertising

Airport advertising is one of the budget friendly mediums of reaching its target audience by an advertising firm. Extremely low cost, this type of advertising is affordable by any advertiser. The cost of airport advertising is much lower as compared to other advertising Medias. Airport advertising also effectively reaches out to a large number of target audiences as compared to other means. Exclusive features of airport advertising include its high-glamour look, high-tech and attention-grabbing duration.

Airports are generally meeting places of different types of people from across the world. In this regard, airport advertising is also considered as a tool of advertising India to the rest of the globes.

Trends of out of home advertising (OOH advertising)

Out of home advertising also known as Ooh advertising is primarily directed towards those customers who are on the go at public places, at transit or in specific locations like commercial retail show rooms. Ooh advertising is a complete contrast to print, broadcast or internet advertising. Out of home advertising is classified as digital out of home advertising and non-digital out of home advertising. Digital out of home advertising comprises of kiosks, jukeboxes or jumbo trons, screens etc. Though out of door advertising requires a proper budget planning and implementation, this type of advertising is effective and result-orienting in nature. Many corporate sectors use this means of advertising for heavy promotion of their product or service.
Reference website: www.tdiindia.com