The great thing about sending postcards for marketing purposes is that there is no envelope to hinder your messages. The recipient can see right away what your copy has to offer. Using catchy titles and compelling graphics, your copy can pique the interest of the readers and prompt them to read more. Therefore, design is one of the important factors that you should focus on when creating postcard prints to promote your airport parking. You have to make your copy stand out among the rest of promotional prints inside your recipient’s mailbox. Here are some design ideas that you could use:
Design Ideas for Your Airport Parking Postcards
Billboard-Style – In this design, you can use a photo of your parking area along with the airport’s skyline. You can add a catchy headline like -Safe parking, always- or something like that. You have to present the graphics and the text much like you will on a giant billboard. The front page of the copy shall contain these images and text along with stunning colors to easily attract attention. You can use the back page to write personalized messages.
Cartoon Design – Among the designs that you can use for your prints are caricatures or cartoon images. They are fun and therefore, easy to remember; putting your business on top of your reader’s minds. You can, for example, design a cartoon image of your airport parking and your parking attendants – showing how accomodating your business are.
Parking Sign – Images of parking signs can also be used as the design of your prints. You can use a vivid photo of an airport parking sign; the one with the airplane image and the large -P-. You may add your business tagline, business name and logo. At the back of the print, you can add a map along with instructions on how to reach your parking space.
On-site Parking Photo – Using of vivid photos of the actual parking area is also great. This way, you can show the readers how clean and organized your parking lot is. You may use a photo showing the entire parking space in contrast with small photos showing the various amenities and facilities that you offer.
Compelling design is usually the key in enticing people to read certain prints, promotional or otherwise. It is, thus, important that you use graphics, images and text that can compel your clients to act. This is what you should keep in mind when designing your postcard copies. The ideas above can serve as your guide when creating your airport parking postcards.